Marketing Featured South Asia

BBDO Delhi names new chief creative officer

New Delhi, India – Creative agency BBDO India has announced the appointment of Krishna Mani as the new chief creative officer for BBDO Delhi.

He brings more than 18 years of experience and solid heritage of brand work. He previously worked with Ogilvy India, as he created distinctive work across many brands, from home appliance company Voltas Ac to year-on-year creating refreshingly clever work for Sprite India, as well as KFC and Pizza Hut. In addition, he also had a brief stint at dentsu, working with brands such as motor company TVS and automobile brand Toyota.

Krishna has nurtured and guided young teams to find their distinctive voice and grow. He believes learning and unlearning is crucial to remain forever young and relevant in advertising.

Talking about Mani’s appointment, Josy Paul, chairman and CCO at BBDO India, said “Krishna’s work is legendary, his craft is brilliant, and his focus on where advertising is going is exciting. Together we’ll hit the sweet spot where the media meets the idea. Along with our youthful and diverse talent, we believe Krishna Mani will create greater value for our clients as he pushes the industry forward.”

Meanwhile, Suraja Kishore, CEO at BBDO India, commented , “For us at BBDO we seek leaders who are not so much like-minded as like-hearted, in Mani we discovered an Empath Creative. He understands the power of human confessions in unlocking the creative charge that a brand needs.”

He added, “We are certain that Mani will add immense value to BBDO’s equity, and in partnership with Nikhil Mahajan- who heads our Delhi operations, he will make the BBDO offering to our clients stronger and will create work that will drive growth for our clients.”

Speaking about his appointment and new role, he shared, “I’ve always admired the work BBDO has created. It’s real, rooted in brands and culturally so relevant. A chance to work and learn from mentors like Josy and Suraja was not to be missed.”