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Bambuser acquires martech Relatable, combines competencies for live video shopping

Stockholm, Sweden – Global software Bambuser, which primarily specializes in interactive live video streaming, has announced the acquisition of global martech company Relatable, as both companies are vying to use their combined resources to empower the future of live video shopping as well as influencer marketing campaigns.

The acquisition, valued at US$24m, will also help enable brands and retailers to scale high-impact livestream shopping implementations and drive business results.

Bambuser’s recent move follows after a year of remarkable growth for Bambuser and widespread adoption of the company’s SaaS solutions for interactive e-commerce. The two companies will operate and service customers independently, yet collaboratively. 

In line with the acquisition, Relatable founder Martin Garbarczyk will join Bambuser’s executive team as chief revenue officer (CRO), contributing his extensive experience building high-performing sales organizations to further accelerate Bambuser’s global growth.

“Bambuser and Relatable are a match made in heaven. I’m excited to build a global sales organization that leverages the enormous market demand and fuels growth to our SaaS business,” Garbarczyk said.

As a first step in the new relationship, Bambuser will add creative and strategic services from Relatable to its customers, enabling them to amplify campaigns before, during, and after Live Video Shopping events. Teams will be co-located in Sweden, the U.S. and U.K., where each company has an established presence, to enhance synergies and drive opportunities for cross- and upselling.

“By joining forces with Relatable, we increase our market pole position with an unrivaled SaaS offering that clearly differentiates us from the competition,” said Maryam Ghahremani, CEO of Bambuser.