Malaysia – Malaysia-based leisure entertainment specialist and theme parks developer and operator, Sim Leisure Group (SLG), has appointed celebrity host and TV presenter Baki Zainal as its first-ever brand ambassador. This appointment will see Zainal anchoring and championing prominent brands under the group, including its proprietary ESCAPE brand of nature-inspired theme parks.

Zainal, who has made significant strides in Malaysia’s entertainment industry with his talent and linguistic edge, is perhaps most known for his claim to fame as a multilingual TV host, conversing effortlessly in English, Bahasa Melayu, and Mandarin, amassing a wide-reaching audience and fan base. He is also known to be an avid traveller, adrenaline junkie, and thrill seeker, making his appointment as SLG’s brand ambassador a rather natural one.

Commenting on his ambassadorship, Zainal shared that he has always had a lot of respect for Sim Leisure Group, especially for the ESCAPE brand of themed attractions, as they are a fine example of a homegrown Malaysian success story, who have made their mark in the international travel and leisure industry. 

“And as a TV and travel show host, this is something I try to promote and portray – the multifaceted nature and richness of Malaysia and Malaysians. So, when I was approached by the group to be their first-ever brand ambassador, I did not hesitate to jump on the opportunity. It’s going to be exciting and I’m truly looking forward to working with them,” said Zainal. 

Meanwhile, Choo Kheng Sim, Sim Leisure Group’s founder and CEO, commented that they are thrilled to have Zainal on board as their first-ever brand ambassador, as they have had a wonderful working relationship with him in the past when he hosted the launch of many of their attractions. 

“In addition to his natural charm and magnetic personality, his spirit of excitement and adventure has truly stood out, making him the perfect fit for this role. Moreover, his involvement with various travel and tourism bodies around the world bodes well for the group’s ongoing expansion plans, not only in Malaysia, but also internationally. We’ve got a lot of plans in store and are already working with him on several engagements to take our brands and attractions to even greater heights,” said Sim.