‘Singapore – Pan-regional streaming platform Viu has announced a collaboration with Azuki, a Web3-powered anime company focused on anime-driven decentralised IP and fan engagement, in order to expand the platform’s Web3-focused initiatives.
The initiative kicks off this April with Viu streaming Enter the Garden on its platform. Created by Azuki in collaboration with renowned creative producer Goro Taniguchi, who worked on anime titles such as Code Geass and One Piece Film: Red. Said anthology from Azuki showcases powerful storytelling and stunning visuals for Web3 and anime fans.
Moreover, as part of its broader content strategy to embrace innovative storytelling and engage new audiences, Viu will feature three of Azuki’s community NFTs in a spin-off digital comic. It will soon be available on TN7, a new content universe anchored by Viu’s first digital comic series where fans can contribute their own creations, fostering new forms of viewer participation.
To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket, and a unique TN7 Digital Pack.
Lofai Lo, COO at Viu, said, “We are thrilled to embark on this journey with Azuki, whose strong digital presence opens doors for Viu to interact with a new generation of highly participatory viewers. By connecting our entertainment services with the dynamic Web3 ecosystem, we are catering to the evolving preference of today’s audiences.”
Meanwhile, Alex “Zagabond” Xu, CEO, Azuki, commented, “Collaborating with Viu amplifies Azuki’s presence, introducing Enter the Garden to Viu’s vast global audience across 16 markets.”