Tag: automation
![[Report] Singapore employers face tech hiring crunch](https://marketech-apac.com/wp-content/uploads/2026/05/Report-Singapore-employers-face-tech-hiring-crunch.jpg)
Singapore – A staggering 95% of employers in the city-state continue to face challenges filling technical roles, even as the broader global hiring panic shows signs of cooling. The latest report from the General Assembly (GA), part of LHH, the professional talent solutions arm of The Adecco Group, reveals...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
Many consumers report growing frustration as companies increasingly direct them toward automated tools such as interactive voice response (IVR) systems, self-service applications and chatbots.
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the ultimate distinction, making it feel natural and human comes as the challenge. For Ryan Ong, CEO of Kingdom Digital, this creativity...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH transactions is expected in a future update. The new capability allows programmatic media buyers to secure guaranteed...
AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in.
Magnite, an online advertising technology firm, has unveiled its new automated wrapper management feature within Demand Manager, designed to significantly boost revenue and operational efficiency for publishers.
MARKETECH APAC sat down with Thomas Haugan, head of APAC at Bannerflow, a Creative Management Platform (CMP) enabling in-house marketing teams to take control of their digital and social advertising.
