Marketing Featured South Asia

Chimp&z Inc. bags Autocar India’s creative mandate

Mumbai, India – Digital advertising agency Chimp&z Inc. has recently been appointed as the creative and ideation agency of Autocar India, a car-centric magazine that is part of Haymarket SAC Publishing (India) Pvt. Ltd., a joint venture between Haymarket and Sorabjee Automotive Communications.

Through the mandate, the agency will be conceptualising and designing the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

On the association, Hormazd Sorabjee, editor of Autocar India and director at Haymarket SAC, said, “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

Meanwhile, Angad Manchanda, CEO and co-founder at Chimp&z Inc, commented, “We are thrilled to create unconventional digital content for a publication like Autocar India, acclaimed for its exceptional editorial content and production standards. Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pull off at Autocar India.”

He added, “We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands.”

All the three magazines from Haymarket SAC have over the years earned a reputation for a high level of editorial content, production standards, and meticulous testing. The brand’s partnership with the agency is based on a shared vision of crafting creative ideas that will articulate the vision, innovation, and offerings to retain its global reach.