Tag: Audience insights

Singapore — GWI, an audience insights company, announced the appointment of Aditi Kohli as senior vice president for APAC as it plans to further its growth in the region. The company is set to jumpstart its ambitious growth plans after it successfully secured US$180m in Series B funding in February 2022.

Kohli will be based in Singapore and she is tasked to drive the company’s growth, working with enterprise partners to help them gain a deeper understanding of local consumers. The investments are being utilised to further advance GWI’s software-as-a-service platform, as well as hire new talent to support global expansion.

Prior to joining GWI, Kohli was managing director of Foursquare for Asia. Her other ventures include roles in Near, The Walt Disney Company, and MTV Asia.

Speaking about her appointment, Kohli said, “I am honoured to join GWI as we continue to revolutionise insights on digital consumers worldwide through technology. We’re seeking to bolster the APAC team, and looking to hire talented professionals (commercial sales and customer success) with a passion for market intelligence and innovation who can support the rapid expansion of our business.”

Tom Smith, CEO and founder of GWI, said, “We are deeply committed to Asia-Pacific. The size and breadth of the region mean it can be hard for companies to navigate and be able to make proper data-driven decisions. GWI is able to provide them with deep insights and allow them to create the right strategy. When we launched our new office in Singapore we knew that we would need to find the right person to lead this exciting growth opportunity and Aditi is the perfect person for this. Her breadth of experience will be instrumental in growing our presence, talent and customer base. We’re very excited for the future of GWI in APAC.”

Auckland, New Zealand – The New Zealand arm of media investment company GroupM has announced that it is now launching INCA, GroupM’s influencer marketing platform, in the country as part of INCA’s ongoing expansion in the Asia-Pacific (APAC) region.

INCA works as a brand-safe influencer marketing network that gives advertisers access to a data-driven brand engagement tool that connects them with trustworthy and relevant influencers at scale.

Through the expansion, New Zealand advertisers can now leverage INCA’s artificial intelligence (AI)-enabled technology to partner with a vast network of relevant and authentic creators to plan, execute, and measure content-driven campaigns that bring their brand stories to life and deliver results. 

Furthermore, the launch solidifies the company’s efforts to uphold brand safety in the industry as more brands are allocating budgets to influencer marketing to drive brand engagement across social platforms. 

“New Zealand is such an exceptional market for creators. We feel very privileged to be able to connect our brands with the best creators through this new platform. Our people, technology, and partnerships put us in a unique position to sit across the intersection of creativity, media, data, and commerce and we’re excited to bring this value to our brands and strengthen the influencer eco-system in New Zealand,” said Nick Henderson, head of product and solutions at GroupM New Zealand.

INCA also deploys other features in the platform, including INCAtech, which provides unique creator and audience insights, workflow tools, content amplification, and detailed campaign reporting dashboards; and Genuity Score, which enables brands to check the proportion of real versus fake audience on a creators profile, which drives authenticity and effectiveness.

“Advertisers are faced with the challenge of connecting more deeply with consumers in social media platforms. INCA allows us to access thousands of authentic and relevant content creators in a highly cost effective way. This technology has simply changed the game in terms of how we can now plan, implement and measure our influencer content campaigns for clients,” said Chris Riley, chief executive officer at GroupM New Zealand.

INCA in New Zealand will be available to clients from all GroupM agencies which include media agency Mindshare, marketing and advertising company MediaCom, media company Wavemaker, and others.