Marketing Featured South Asia

iProspect India takes helm of AU Small Finance Bank’s digital business

India – Dentsu International’s digital-first end-to-end media agency iProspect in India has recently won the digital mandate for commercial banking company AU Small Finance Bank.

AU Small Finance Bank is an Indian scheduled commercial bank that offers banking services such as personal banking, online banking, internet banking, and business and corporate banking, as well as insurance, and loans, among others.

Through the partnership, iProspect will be responsible for handling the overall digital duties for AU Bank including performance and branding campaigns. The agency will also utilize its proprietary tools and solutions to help the brand achieve its digital marketing objectives through innovative digital campaigns.

Commenting on the new partnership, iProspect India’s CEO Rubeena Singh said that they are delighted that their in-depth domain experience of the BFSI sector won them the digital mandate. 

“We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of brand, tech, media, and communication,” added Singh.

Meanwhile, Uttam Tibrewal, the executive director of AU Small Finance Bank, shared that over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. 

“As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimize our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning,” said Tibrewal.

In April this year, iProspect in the United States has also been selected as the global paid media partner of online employment platform LinkedIn. The partnership will see the agency managing the platform’s digital media strategy and buying across all of its business units.