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Comms firm Edelman elevates India arm’s head of brand to lead APAC operations

Singapore – Global communications firm Edelman has recently promoted Ashutosh Munshi, its head of brand for India division, to assume the same position for a regional scope – Edelman’s operations in Asia Pacific.

Through his new role, Munshi is tasked with overseeing the launch of new regional capabilities for the Brand practice, involving stronger integration and collaboration across Edelman’s strategy, creative, data and analytics, influencer, digital, and public relations capabilities.

Prior to his recent position, Munshi has worked with Edelman for 18 years, and has worked in its Mumbai, London, and New York offices during this time. As head of brand for Edelman India, he has led the market’s Brand and Creative teams on the creation of new communications products for authentic influencer marketing, brand campaign risk assessments, and the firm’s earned creative capability.

“This year has seen a paradigm shift in how brands need to communicate and engage with consumers and society at large. At Edelman, we believe that it has become even more critical for brands to navigate these changes, in order to earn attention and play a larger role in society. This involves adopting a marketing approach reset that places action at the core, striking the right tone with earned-centric creative ideas, and using trusted voices and credible peer channels,” Munshi commented regarding his appointment.

Munshi will report to Edelman’s global chair of brand and F&B, Megan Van Someren, as well as to Stephen Kehoe, CEO of Edelman Asia-Pacific.

“We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative, and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners,” Van Someren said.

She added, “As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before. The time is now for brands to step up and put trust at the helm – and not just through communication but through action and advocacy.”

Meanwhile, Kehoe said, “As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our Brand practice, setting the bar higher in areas of brand obsession, curiosity, and excellence.”