Hong Kong – Ashbury, the strategic communications firm dedicated to serving financial service companies, has announced two new appointments for its Hong Kong office namely Ellin Choy as associate director of Ashbury’s advisory team and Jason Wincuinas as associate director, senior writer and editor.

Choy was previously with Accenture’s FinTech Innovation Lab in Asia-Pacific as a programme lead. Through that role, she managed relationships with over 60 partners and provided counsel and advice to participating fintechs. In her new role at Ashbury, she will be working closely with Noel Cheung, director of advisory at Ashbury.

Meanwhile, Wincuinas joins from think-tank group Economist Impact, previously known as the Economist Intelligence Unit, where he had been a senior editor since 2018. In his previous role, he has worked extensively with financial clients on research-driven projects focused on technology and ESG.

Adam Harper, managing director at Ashbury, said, “Ellin and Jason are both talented individuals who bring valuable skills and experience to our clients across our advisory and content offerings. As Ashbury celebrates its second anniversary, our ability to attract colleagues of this calibre reflects our strong momentum and the way that our proposition resonates with clients.”

Ashbury has updated its clientele base in the past few months, retaining global independent investment bank Houlihan Lokey, as well as Eventus Systems, a multi-asset class trade surveillance, market risk and transaction monitoring systems provider. Ashbury has also signed recently a contract with Episode Six, a payments technology firm.