Australia – Australian Radio Network (ARN) has launched ‘ARN Audio Connections Planner’, an innovative online planning tool that allows commercial partners to analyze and enhance their audio campaign delivery and messaging by using its research-backed insights and consumer data.
The ‘ARN Audio Connections Planner’, which was created in-house, is a complementary tool to existing metrics that enhances audio buys for marketers and agencies, and is designed to bring together data on audience metrics, category involvement, and mental availability.
Moreover, the new online planning tool gives advertisers the best possible chance to connect with consumers at their most receptive moments of the day, bringing essential data for planning effective audio campaigns.
Lauren Joyce, ARN’s chief strategy and connections officer, shared, “ARN is making it easier than ever for our commercial partners to utilize our expertise to create sophisticated and effective audio campaigns right across our Audiosphere, resulting in connections with consumers that create measurable actions.”
The ‘ARN Audio Connections Planner’ works by evaluating activity across three key data segments to better understand the ‘how’, ‘when’, and ‘what’ of consumer audio engagement.
ARN uses data that explores how listeners are engaging with audio such as how people are feeling when they are listening based on research about mood and mindset at various points of the day. This unique insight adds data from ARN’s in-house Neuro Lab research studies to understand what listeners will respond best at the moments that matter most. By using this data set, the new online planning tool will be able to show which parts of the Audiosphere are the most effective to create a connection with consumers.