Tag: April Fools
Singapore – Zouk Singapore has teased a collaboration with The Fragment Room as part of an April Fools’ campaign, introducing a fictional rage room pop-up concept within its club space for the month of April. Positioned as a crossover between nightlife and cathartic experiences, the concept plays on...
Singapore – For decades, the IKEA allen key has quietly done its job, slipped into drawers, and vanished from sight. Today, IKEA Singapore, in collaboration with The Secret Little Agency, has put the tool in the spotlight—literally. Meet ALLËNKI, a reimagined allen key that doubles as jewellery....
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
In the Philippines, companies have fully embraced this tradition, rolling out clever and amusing April Fools’ campaigns. Here are some of the most creative and entertaining ones we spotted this year.
Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
Durex Malaysia has once again joined in on the fun with the launch of its first-ever Durex Energy Drink on social media as part of its witty annual April Fools antics.
Launched in time for April Fool’s Day and cheekily named the INVSBÅL collection (a play on “invisible”), the range features a see-through laundry basket, a transparent picture frame, as well as colourless storage boxes and clear shoe racks.
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)