South Korea – Xaxis, the outcome media specialist under GroupM, has elevated Ji Young Jung, its former programmatic trading lead, to be the new head of Xaxis South Korea.

Jung will be leading her team toward Xaxis’ vision of scaling up and optimising its performance and digital offerings across APAC. Her passion for developing the programmatic advertising landscape in South Korea centres around helping the country’s leading brands and advertisers navigate an evolving landscape, all the while bringing in ever-stronger results from their media investments.

Jung brings a hands-on experience of both the buy and sell sides of programmatic advertising and previously to Xaxis, spent several years at companies such as The Trade Desk and A1 Media Group. She will be taking over the role from Junsu Bae, who has been elevated to the position of head of digital investment at GroupM South Korea.

Commenting on her appointment, Jung said, “I’m excited for this next chapter in my journey with Xaxis. There are so many opportunities to grow the programmatic landscape in South Korea, and with our blend of innovative AI technology, cross-channel solutions and a wealth of programmatic expertise for our clients to tap into, we’re in a perfect position to lead this charge.”

Meanwhile, Michael Beecroft, GroupM’s CEO of Northeast Asia, said, “Ji Young is a pragmatic leader whose experience is backed up by a full range of hands-on experience in the programmatic advertising space. I’m looking forward to seeing how her wealth of industry knowledge inspires the team around her and drives continued success for the Xaxis South Korea team.”

Bae noted, “Since joining in 2019, Ji Young has created a remarkable imprint on the programmatic advertising industry in South Korea. She has shown time and again her ability to create successful business outcomes for Xaxis and our clients, and I’m delighted to be working alongside her when developing and launching future GroupM products in South Korea.”