Tag: AnyManager

Singapore – Marketing technology solutions provider AnyMind Group has integrated data enablement platform LiveRamp’s Authenticated Traffic Solution and programmatic digital advertising company PubMatic’s Identity Hub into its publisher and e-commerce growth platform, AnyManager.

These integrations enable AnyMind Group’s online publishers and advertisers to communicate with enriched data, delivering greater measurability, whilst preserving audience privacy throughout the process.

Through these integrations, AnyManager’s header bidding solution for publishers will be able to provide connected demand sources with more information to better reach and engage with desired audiences. It also enables the easy implementation of LiveRamp’s people-based, privacy-first identifier, RampID, through the Authenticated Traffic Solution (ATS).

Once a publisher and AnyMind Group enter into an agreement, ATS is implemented on the login screen of the publisher’s site. ATS allows publishers to match authenticated user data with RampIDs in real-time, enabling advertising without reliance on third-party cookies or device-based identifiers. Advertisers leveraging RampID can unlock premium inventory, additional reach across browsers such as Safari and Firefox, and improved marketing tactics such as people-based audience targeting and frequency capping, amongst others.

Meanwhile, PubMatic’s Identity Hub integration enables publishers to simply turn on the integration with just a single button click on AnyManager for their header bidding wrapper and provides access to partnered ID solutions on Identity Hub including LiveRamp’s RampID, ID5 ID, and The Trade Desk’s Unified ID, amongst others.

CheeChien Chung, LiveRamp’s director of addressability for SEA, shared that the deprecation of third-party cookies and other identifiers has been a forcing function for innovation and improvement across the advertising industry, but more importantly, it’s highlighted that people-based marketing delivers superior performance, today.

“Publishers leveraging LiveRamp’s solutions via AnyMind can easily enable their inventory to be accessible to advertisers looking to buy and measure at the person-level on RampID, and can achieve outsized business results at scale, without compromising privacy,” said Chung.

Meanwhile, Hitoshi Maruyama, AnyMind Group’s managing director of publisher growth, said that web publishers in Asia have started exploring new business models such as media commerce and other means of content monetisation, whilst the ad tech industry has innovated to provide means for publishers to continue benefiting from ad revenue. 

“AnyMind Group is now where the facets of next-generation commerce, ad monetisation and media improvement meet, providing web and app publishers with various possibilities for exponential growth,” said Maruyama.

Singapore – Marketing technology solutions provider AnyMind Group has announced the launch of the new features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. 

AnyManager is a web and mobile app publisher monetization platform that allows users to consolidate, manage, and track their revenue streams across a wide range of demand sources. It also provides publishers with features including header bidding and automated pricing optimization, along with integration with Google Analytics and 3rd-party ad verification, viewability, and brand safety tools.

Initially launched as a platform with features just for web publishers, AnyMind Group has expanded the functionality of its AnyManager platform for native mobile app publishers in the past year.

The new suite of features center around helping web publishers leverage progressive web applications (PWA) infrastructure, and for native mobile app publishers to gain more insights from their app store data, and are designed to provide both sets of publishers with greater accessibility and insight into user acquisition and monetization.

According to AnyMind Group’s Managing Director of Publisher Growth Hitoshi Maruyama, in a mobile-first region like Asia, and in some markets even mobile-only, it is imperative that publishers are able to grow further by fully maximizing their potential audience while keeping up and capitalizing on the latest technologies. 

“We are also seeing, and in fact powering, more fluidity by mobile app and web publishers in expanding opportunities by leveraging further on social media channels and e-commerce, augmenting possibilities for borderless growth,” said Maruyama.

Through AnyManager, web-based publishers that are looking to better tap on the world’s mobile-connected population can now leverage features for PWAs. By implementing PWAs, they can improve user experience such as speeding up site load speeds and creating a push notification system to inform users of the newly published content.

Web-based publishers can tap on targeted push notifications to specific user segments based on device, location, and other parameters including users that have clicked on a site during a certain period or frequency of clicks, allowing web publishers to notify users of new content, promotions, and opportunities, directly on their mobile device. Data from push notifications is also linked to a publisher’s own Google Analytics data and advertising yield data, both available through AnyManager. They can also tap on customizable Add-to-Home screen prompts and formats to easily cue browser notifications for site visitors to add a site as a PWA on their mobile devices. 

Meanwhile, native mobile app publishers can now access analytics features for app store and conversion improvements along with competitive analytics. This is in addition to current functionality for advertising demand activation and mediation and an app health score feature that provides publishers with a rating of their native mobile app based on factors including development, monetization, analytics, and user acquisition.

Furthermore, publishers can tap on a new feature called AnySDK, a software development kit (SDK) for ad monetization that enables the delivery and mediation of ad requests from major mobile platform partners through a single SDK. Native mobile app publishers can gain greater insight into user opinion of their apps by tapping into natural language processing-driven features such as sentiment rating and analysis of user comments, and identification of keywords and phrases based on app store rating, which helps publishers to better understand and highlight potential app issues, improvements, and fixes.