Marketing Featured Southeast Asia

R3 appoints advertising veteran Anne Ridwan as country director for Indonesia

Singapore – Independent global marketing consultancy R3 has named its country director for Indonesia, veteran in the advertising industry Anne Ridwan. 

R3 is a global, regional and local marketing consultancy group. It has presence in the US, Asia, EMEA, and LATAM regions, with over 100 people in its network. Ridwan will be working closely with R3 co-founders Shufen Goh and Greg Paull to grow the consultancy’s presence in Indonesia and develop R3’s existing relationships with global brands and local clients like telco giant in Indonesia Telkomsel.

Ridwan is well-known in Indonesia’s advertising industry, serving in CEO, management, and advisory roles at Ogilvy Group, Publicis Groupe, Leo Burnett, DDB, FAB, and previously J. Walter Thompson. 

Ridwan was also a valuable contributor to the industry as co-chairwoman and head of judging coordinator in Citra Pariwara, Indonesia’s prestigious festival of creativity, for 7 years. Prior to R3, Ridwan also worked for Gojek, leading its commercial and agency partnerships, and on top of these, she also became the CEO of the genetic interpretation company InofitBio.

Ridwan shared that she isn’t a stranger to R3, having been acquainted with Goh and R3 back in her agency days. She believes that right now, with Indonesia’s market dynamics, there is room for R3 to deliver a positive impact. 

“The pandemic has expedited digitalization, and brands are demanding more real measurement and ROI,” she said. 

Ridwan continues, “Brands are reformulating their success metrics, and this is where R3 adds value. R3’s tools, benchmark studies, and expert consultants worldwide can help the journey of such transformation for brands in Indonesia. Hence, there is no better time to join R3 and be part of the engine that helps brands and agencies evolve to their new propositions.” 

Meanwhile, Goh commented, “Changes from a new economy driven by technology present many exciting opportunities and challenges for Indonesia’s marketers. A connected population and increasing mobility mean that digital transformation is top-of-mind for many brands, and ensuring best practice is built from a place of local knowledge is imperative for R3. Anne’s industry experience and reputation in Indonesia’s marketing community is incomparable, and we’re incredibly fortunate to have her leading our consultancy in Indonesia.”