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GroupM appoints Anita Munro to chair role of APAC investment council

Singapore – Media investment company GroupM has appointed Anito Munro to the role of chair of the APAC investment council, on top of her new role as chief investment officer for Southeast Asia and North Asia. Munro will be steering the group’s investment strategy across the burgeoning markets in the region from 1 April 2022. 

Munro will be part of GroupM’s APAC leadership team, reporting to Ashutosh Srivastava, CEO of GroupM APAC, and Andrew Meaden, GroupM’s global chief investment officer.

With two decades of agency experience, Munro crosses over from GroupM’s agency Mindshare, where she was most recently chief investment officer of Mindshare for APAC. At Mindshare, she had led the media business for LVMH at L’Atelier; while throughout her tenure in APAC, Munro has led the investment activities for key client accounts including Unilever, L’Oréal, Huawei, Ford, Jetstar, Mondelez, and more.

Speaking about her appointment, she said that with GroupM’s global scale and unparalleled reach, they are poised to shape a new era of media by helping clients apportion their media spend for good, while extracting maximum value for their investments.

“As the first woman to helm the chair role on our regional investment committee, I’m thrilled to be part of an organisation that’s leading the charge to cultivate greater equity and diversity across the entire industry. Together with our investment community, I look forward to continuing creating value for clients across the entire media supply chain, and propel us towards a more sustainable and vibrant media future,” she stated.

Meanwhile, Srivastava commented, “Anita’s diverse experience across a plethora of roles that span client leadership, investment, strategic planning and operations has gifted her with a deep appreciation and understanding of the holistic business as well as the investment needs of clients and markets.” 

She added, “As we continue to help our clients evolve their media strategies in an increasingly digital and biddable world, Anita will undoubtedly be a transformative force in stewarding responsible investment that will make advertising work better for people.”