New Delhi, India – Digital media and digital marketing solutions company Adobe in India has appointed Anindita Das Veluri, former director at Deloitte India, to be its new head of marketing.
In this role, Veluri will be leading Adobe’s marketing strategy across the Indian market, and will be directly reporting to Duncan Egan, Adobe’s vice president of marketing for APAC.
In a career spanning over two decades, Veluri has held various leadership roles across sales and marketing. During her recent stint at Deloitte, she was responsible for building the Adobe alliance and scaling the company’s business in India. Prior to that, as the India business leader for the Adobe practice at IBM, Veluri was instrumental in expanding Adobe’s footprint across client segments. She was also involved in incubating the ‘marketing-as-a-service’ model for IBM Services and setting up the digital marketing services practice for solution selling across industries.
Commenting on her appointment, Veluri said, “In today’s digital economy, businesses understand that building customer experience is mission-critical to their growth, and Adobe is at the forefront of delivering next-generation technology to power them. I am excited to join Adobe’s exceptional team to grow the company’s strong and loyal base of customers as well as partners in India.”
Meanwhile, Egan shared that they are excited to welcome Veluri to drive Adobe’s marketing in India, as her strong track record and unique experience of having worked at the intersection of marketing, technology, business, and creativity make her a great partner for their fast-growing India business.
“Given Adobe’s clear leadership in the exploding Customer Experience Management category, we’ve led the industry by creating best-in-class marketing practices that drive business success. We see Anindita playing a critical role in sharing Adobe’s marketing journey with brands in India, and enabling their digital transformation strategies,” said Egan.