Manila, Philippines – Live-streaming platform kumu in the Philippines has appointed Anand Roy, former regional director of music and live entertainment for SEA at Disney, as its new senior vice president for strategy and international.

Roy brings with him more than 17 years of experience from Disney and has mainly worked with international markets. 

Roy shared that he first heard about the platform from Open Space Ventures, one of the company’s investors, and at that time, was feeling quite unhappy with the state of social media generally, but with Kumu, he viewed the business as brimming with positivity, optimism, and community. 

Roy believes in the field of entertainment and technology,and that there has never been a better time to be in the international marketplace than today. 

“In many ways, this should have been what social media is about—bringing out the best of humanity, and not what we are seeing right now. Social media should not be dividing and polarising society. The basic, most vital ingredients are already in place here at kumu,” said Roy.

He added, “What I’m hoping to add to the team is that pursuit of excellence, and an ambition to be the best in the world in what we’re doing. That’s the recipe for global success.”

Rexy Dorado, kumu’s president and co-founder, commented, “We’ve always looked up to Disney as a reference for their work in media, entertainment, and the business of inspiring love and imagination. We’re excited for Anand to tap into his experience leading Disney’s music and content efforts in the region in pursuit of our growing ambitions.”