Marketing Featured ANZ

Bastion boosts creative team with two new senior hires

Australia  –  Australia-based marketing and communication agency Bastion has announced the appointment of two senior leaders as the company enters a new phase of growth. Bastion Creative welcomes Angela Morris as national chief strategy officer and Ana Lynch as Sydney managing partner.

Morris has over 20 years of global expertise in brand consulting, advertising, behavior change, and innovation, making her one of the industry’s most well-credentialed strategists. She has served on the Effies governing committee, the communications council board, and the APG as chair. Before joining Bastion, Morris was the national chief strategy officer at Wunderman Thompson 

Meanwhile, Lynch is known for her tenacity and passion for delivering award-winning work that has a positive influence on culture and business growth. She was also a partner at Wunderman Thompson, where she was in charge of the network’s top-paying paying multi-national and domestic clients. Lynch has led large client partnerships at some of Australia’s most well-known creative agencies, including Vodafone, Kellogg’s, Mars, P&G, J&J, Subway, Unilever, Nestlé, Federal and State Governments, and Not-for-profits.

On her appointment, Lynch said, “As I got to know Bastion it became clear they are a progressive independent network, that has serious momentum in their mission to forge an alternate path ahead. I am thrilled to be joining the team at such a pivotal time.” 

Morris emphasised, “I think the Bastion model is really interesting because it delivers the specialisms clients need today, including data intelligence, in an interconnected way that they can’t readily access elsewhere. This enables cross-discipline thinking and the delivery of more connected and compelling brand experiences.”

Mike Godwin, chief executive officer at Bastion Creative, shared, “As Australasia’s largest independent agency, our Australian creative team combined with our New Zealand-based creative offering Bastion Shine is now over 100 staff. We work collaboratively with the wider global Bastion Agency group, providing clients 300 of the market’s best experts across a unique breadth of disciplines.

“Ange and Ana bring the perfect balance of humanity and ambition to the leadership team and I’m excited about the ways they will help us build our clients’ brands and businesses going forward,” Godwin adds.

Meanwhile, Jack Watts, chief executive officer at Bastion Global, commented, “We are building the new world Agency here at Bastion, where clients can access wide thinking across the breadth of communications disciplines, delivered by specialists with deep expertise. It is a joy to add two absolute experts in their craft and all-round good people in Ana and Ange to our senior team.”