Marketing Featured South Asia

TBWA\ India names Amit Kekre as new CSO

Mumbai, India – Advertising agency TBWA\ India has appointed Amit Kekre, former national strategy head at advertising agency DDB Mudra Group, to be its new chief strategy officer.

With 23 years of industry experience, Amit has worked with agencies globally, including Lowe, JWT, and Ogilvy, as well as Grey, and McCann in India, Malaysia, and Australia. During his recent stint at DDB Mudra, Kekre led marketing, brand, and business strategies for the group’s clients, namely Diageo, Pepsi, Unilever, and Future Group, as well as Godrej, amongst others. He has also championed the group’s diversity agenda – and has been pivotal in establishing diversity as a key strategic growth capability for the group. 

Moreover, Kekre is the chairperson for the India chapter of Open Pride, Omnicom’s ERG for the LGBTIQ+ community at the workplace, and will continue to lead these chapters from TBWA.

Kekre said, “We live in times when the question of growth cannot afford to be linear, it must be discontinuous. So must be the ways to achieve it, we need a fundamental shake-up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they must create. No better place than TBWA, the @DISRUPTION company to make this happen.”

Meanwhile, Govind Pandey, TBWA\ Inda’s CEO, shared that Kekre is an exceptional leader and an impressive strategist, and his ambition to discover and understand goes well beyond the books, tools, and processes.

“Amit will be responsible for developing and executing an elevated strategic approach across our planning department while working closely with the agency’s portfolio of brands,” said Pandey.