Singapore – Global logistics service provider J&T Express has appointed football star Lionel Messi as its first global brand ambassador.
According to J&T Express, the ambassadorship reflects the company’s commitment to continue benefiting the local communities and its efforts to bring technology-enabled solutions to customers in all its global markets through collaboration with local network partners, embodying Messi’s continuous commitment to improvement and collaborative attitude.
As part of the partnership, Messi will be promoting awareness of J&T Express not only as a prominent logistics provider but also as a one-stop e-commerce specialist across every touchpoint in the supply chain, and a champion and practitioner of the “better together” spirit.
The ambassadorship is also targeted at elevating the brand’s popularity and promoting J&T’s offerings. Messi’s addition to J&T Express also launches a series of social media and marketing campaigns under the theme of #JTBetterTogether, amongst other activations.
Rachel Liu, global branding director of J&T Express said, “We are honored and excited to collaborate with Lionel Messi as our global ambassador. He is a generational athlete whose work ethic, humility and dedication align with the values that we imbue at J&T Express.”
Liu added, “Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”
On partnering with J&T Express, Messi said, “J&T Express has made remarkable achievements since its launch. We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey.”
J&T Express has been making its brand more known globally through various initiatives, including its expansion in the UAE and Saudi Arabian market.