Technology Featured Southeast Asia

ZAP PH taps Algonomy’s CDP to boost personalized customer loyalty

Philippines — Philippines-based customer loyalty program ZAP has partnered with algorithmic decisioning solutions Algonomy to adopt its customer data platform and customer journey orchestration solution, to provide ZAP merchants with customer insights and enabler better customer engagement. The agreement was assisted by True Digital Group (TDG), a digital transformation company that partnered with Algonomy to bring its solutions to the Philippines and the broader Southeast Asian market.

ZAP Philippines helps merchants launch their own customized loyalty program by offering merchants the option for a card or mobile-based loyalty program where they are able to customize their mechanics, build a database of members, and use data to create specific promotions for customers.

Through the new collaboration, ZAP will start offering customer-centric marketing campaigns across loyalty, CRM, on-demand & triggered journeys for their partner merchants. Through Algonomy’s machine learning algorithms and customer marketing automation, ZAP aims to bolster its capability to provide merchants with data-driven marketing campaigns that will drive brand loyalty, promo redemption rates, cross-sell conversion and ultimately increase revenue.

Dustin Cheng, CEO at ZAP Group Incorporated, said, “The investment in Algonomy’s Customer Data Platform and Customer Journey Orchestration gives us a strategic advantage in the market, helping our merchants launch data-driven marketing campaigns. Algonomy’s expertise in Algorithmic Decisioning Solutions and deep domain expertise played a key role in our decision to partner with them. We are excited about the possibilities this partnership brings in driving digital transformation for our clients.”

Amit Agarwal, senior vice president of sales for APAC and MEA at Algonomy, commented, “Creating customer loyalty is every retailer’s business objective. The one thing that can help retailers achieve this objective is insights-driven engagement across the customer journey. ZAP is evolving loyalty programs with deep customer insights and we are excited to help them help their merchants scale their business.”

Sulabh Dhanuka, head of International digital solutions at True Digital Group,
said that bringing together ZAP’s innovative loyalty program with Algonomy’s world-class platforms highlights the power of the digital age in delivering greater value to retailers and their customers. Dhanuka added that TDG is committed to the Philippines market and that the company is excited to continue being at the forefront of Retail 4.0 in the country as highlighted by such deals and partnerships.