Marketing Featured East Asia

Aiken Digital names Kian Fong Wong as general manager of China

Shanghai, China Global growth agency Aiken Digital has appointed Kian Fong Wong as its new general manager of China

Wong made the announcement through a LinkedIn post. According to his profile, he will be based in Shanghai, China for the new role. 

Wong is an experienced leader and technology executive who co-founded digital agency Deep Focus, which was previously known as FlipScript Interactive.

Prior to joining Aiken Digital, Wong was previously the head of media and marketing solutions agency UM Studios in China. In this role, he spearheaded the startup and formation of MediaBrands Content Studios (MBCS) in the country, amongst other responsibilities.

He also held the regional director for North Asia position at public relations and communications company Isentia and was managing director for China at advertising agency R/GA.

Aiken Digital specialises in growth consulting, experience design, system development, creative & content, XB e-commerce and SaaS products.

Marketing Featured Southeast Asia

Global growth agency Aiken Digital merges DX Agency Onyx Island

Singapore – Aiken Digital, a global growth agency that specialises in growth consulting, experience design, system development, creative & content, XB ecommerce and SaaS products, and Onyx Island, a digital experience agency in APAC, has announced the completion of the merger between Aiken Digital and Onyx Island, with a total workforce strength of 80 based in Singapore, Malaysia, and Indonesia.

In connection with the merger, Onyx Island will become a wholly owned subsidiary of Aiken Digital. This merger will see a synergistic collaboration between the both agencies and evolve their offerings to serve the combined customer base of Aiken Digital & Onyx Island. Currently, the combined clientele includes Mastercard, L’Oréal, Luxottica, LVMH, Sotheby, L.D. Waxson, Beam Suntory, Cortina Watch, Philip Morris SG/MY, Salesforce APAC, NTUC and more.

From this merger, Aiken Digital will be known as Aiken Group, which will streamline its core businesses into 4 key business units as follows: Aiken Digital – Digital Consulting & Services, Fixx Labs – Web 3.0 & Blockchain Solutions, Social Commerce Cloud, and Esports & Gaming.

Following the closing of the merger, Aiken Digital will strengthen their ranks with a few key leadership positions within the Singapore and Malaysia operations. The agency will appoint Danny Murong as the chief operating officer (COO) at Aiken Group, Zhi Wei Koh as the creative director, Joshua Ooi as the Project Management Office Lead (PMO) and Wei Liang Lee as the Technical Lead.

Joseph Chua, CEO of Aiken Group, said, “Building upon our proven track record of successful M&A, this merger combines our expertise in consulting and digital experiences as we reimagine what we can deliver to customers as a leading global growth agency. We look forward to Onyx Island’s team joining Aiken Digital, further cultivating a shared culture of innovation and driving even greater value for Aiken Group’s stakeholders and partners.”

Danny Murong, managing director of Onyx Island, shared, “Onyx Island has been reshaping the digital experience landscape for the past 10 years, helping our clients to improve the user’s experience through digital platforms/products. We stand for innovation and unwavering support of our clients and their business operations and now we are extending our commitment to exceptional service and innovation. 

Murong added, “Combining our assets and talented team with Aiken Digital’s experience in this field creates a remarkable growth agency to serve the needs of all our existing and future clients. Collectively, we will deliver even more value and innovation to customers, enabling them to thrive in this increasingly complex multi-cloud era.”