Seoul, South Korea — SK Telecom (SKT) has announced the launch of its new AI service named ‘A.’ or ‘A dot’ as an open beta version for Android on One Store and Google Play, with SKT currently working on ‘A.’ for iOS and plans to release the service as soon as possible.

‘A.’ embodies SKT’s vision to become a leading AI Service Company that realizes greater value and convenience in customers’ daily lives through warm, human-centred technologies and services.’

Ryu Young-sang, CEO of SKT, said, “We created ‘A.’ as a means to provide customers with the benefits of warm, human-centred technologies in this era of AI. Going forward, we expect ‘A.’ to constantly grow and become a more valuable service with the active participation of customers.”

‘A.’ handles many different tasks on customers’ smartphones and recommends or plays music or video that matches their preferences making it a beneficial time-saving solution.

Built with advanced natural language processing and sentiment analysis technologies, ‘A.’ enables customers to create and enjoy communicating with an AI character that understands them well. The key AI technology applied to ‘A.’ naturally combines daily conversations based on the Generative Pre-trained Transformer 3 with the handling of specific tasks requested by customers. While having a free conversation with ‘A.’, customers can naturally shift to task-oriented dialogue.

Like other AI apps, ‘A.’ users can create and customize an AI character that reflects their personalities; communicate with the character through conversations or text messages, and ask for diverse information.

Through seamless interconnection with apps like FLO for music, Wavve for OTT, T Map for navigation, ‘A.’ allows customers to conveniently use a long list of services with their SK Telecom T ID. Customers can also send text messages, make phone calls, set alarms, manage schedules, and check daily information like weather, news and stock quotes.

In the second half of this year, SKT plans to add new features to ‘A.’ including ‘My TV’ and games. Other features like English learning, photo management, and concierge/expert will also be added going forward. SKT also plans to expand the features of ‘A.’ through partnerships with other companies.