Tag: Aforemention

Malaysia – Puratos Malaysia, Singapore, and Brunei have recently engaged Aforemention by FOREFRONT to handle their 2024 social media content and performance marketing reach.

The contract was signed following the formal launch of the new brand identity for Belcolade, Puratos’ premium Belgian chocolate brand. This program offered an afternoon of culinary exploration across continents.

Aforemention by FOREFRONT’s main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos’ premium positioning.

Belcolade creates goods that bring customer satisfaction and guarantee a sustainable future for future generations by fusing sensory knowledge with sustainability principles. Decades of research discoveries form the foundation of these endeavours.

Sandy Shiek, marketing director, Puratos Malaysia, Singapore, and Brunei, said, “While taste remains the primary purchasing criterion for consumers, the sustainability of the chocolate is a key consideration factor for their purchase decisions – with 68% of respondents interested in food products coming from sustainable farming methods. The Cacao-Trace Sustainable Programme is a testament to our commitment towards taste and sustainability.” 

She added, “Tapping into Aforemention’s key strength in digital storytelling, we immediately saw an opportunity to deploy a multi-screen, multi-moment communication framework that helps us to better deliver our messages to address the pain points of our users and decision makers.”

Meanwhile, Sylvester Hiew, chief marketing officer, FOREFRONT, expressed, “We are excited to find out how we can help a premium brand like Puratos communicate effectively in an emerging market like Malaysia. Staying true to our mission of igniting brands, we make it our business to understand consumer behaviours across different industries, and we have been successful in helping many clients tell their brand stories for almost two decades now.”

Kuala Lumpur, Malaysia – Digital property marketplace PropertyGuru in Malaysia has awarded a nine-month social media content strategy retainer to Aforemention, a performance marketing agency under creative firm Forefront Group. 

The partnership will see a new content series called ‘#GuruKnows’, aimed at guiding home seekers in making confident decisions by curating some of PropertyGuru Malaysia’s best content. A masthead that pays homage to PropertyGuru’s brand colours of red, yellow, white, and grey, is featured alongside the content series to highlight the function and purpose of the website. The design elements also feature a persona with a smart hairstyle and glasses, portraying an intelligent guru full of property knowledge — a nod to the ‘guru’ identity, and the letter ‘O’ is stylised with a magnifying glass to symbolise how easy it is for users to find their answers. 

Moreover, the partnership entails Aforemention being responsible for PropertyGuru Malaysia’s social media content management and other performance marketing duties under the ‘#GuruKnows’ content series. The agency will also work on elevating PropertyGuru Malaysia’s social content to further enhance their position as the property industry leader for the current buyers, as well as future buyers.

Darien Mah, Forefront Group’s founder, said, “This is a pivotal point for brands to start communicating with property buyers of the future. The aspiration to lead a good life starts early, it is up to industry players to grab their attention and nurture their intents as early as possible.” 

Meanwhile, Sylvester Hiew, Aforemention’s partner, commented, “We are excited about the creative potential. By injecting pop-culture references and memes into our assets, we can equip aspiring property buyers with crucial knowledge and at the same time keep them entertained.”

Kuala Lumpur, Malaysia – Luxury automotive brand Maserati in Malaysia has tapped performance marketing agency Aforemention for a six-month remit. The agency has been tasked to localize its global ‘Brutal Beauty’ marketing campaign along with a slew of tactical executions.

‘Brutal Beauty’ is the global awareness campaign for the new Levante SUV in 2021 set by Maserati’s HQ in Modena, Italy. The campaign localized by the agency will be called ‘Momentum’, and speaking to MARKETECH APAC, a spokesperson from FOREFRONT, Aforemention’s parent company, shared that for the localization, additional assets will be introduced, featuring city skylines and local destinations to evoke a sense of ‘wanderlust’ and to occupy domestic travel moments.

In addition, Aforemention will be overseeing Maserati Malaysia’s social media accounts, including performance marketing duties such as social media ads and content strategy.

Darien Mah, founder of FOREFRONT Group, said that there is a growing need for automotive brands to establish a digital presence as more consumers are shifting towards a virtual car-buying experience, with most of the decision-making moments happening online.

“We are honored and excited to ride with Maserati Malaysia along with this digital momentum,” said Mah. 

The agency shared that the campaign ‘Momentum’ has been made as a social-first platform that caters to automotive marketing trends that have been accelerated in the new normal. The concept of the campaign aims to incite optimism via the digital ads space, with creative assets that visualize the ‘resilience’ and ‘fighting’ spirit of Malaysians as the nation accelerates towards ‘brighter’ days. 

Jihan Malik, head of marketing and communications at Naza Italia, the importer of Maserati in Malaysia, commented that it is important to recognize and respond to rapid digital shifts in order to stay relevant. 

“With state borders reopening, being present is an opportunity to spread positivity amidst changing times. As such, working with an agency that shares our passion and understands our brand is key to effectively connecting with our audience,” Malik said. 

Sylvester Hiew, partner at Aforemention, remarked, “A partnership with one of the world’s top luxury automotive brands is an opportunity for us to reaffirm our commitment to deliver effectiveness-driven marketing solutions.”

At the start of the year, FOREFRONT was also the one who unveiled the first virtual launch of automotive brand Hyundai in Malaysia, to showcase its car models ‘Kona’ and ‘Sonata’.