Bangkok, Thailand — Following the launch of its programmatic digital out of home (DOOH) in Malaysia, the independent DOOH ad tech company Hivestack has announced the subsequent launch of full programmatic operations in Thailand.

With the launch of Hivestack’s programmatic DOOH marketplace in the country, brands, agencies, omnichannel demand-side platforms and media owners alike can benefit from programmatic DOOH transactions via Private Marketplace (PMP) and Open Exchange deals.

Customers, both from Thailand and from across the globe, can now access Hivestack’s Demand Side Platform (DSP) to plan, activate and measure data-driven programmatic DOOH campaigns across Thailand. Alongside the announcement, Hivestack has collaborated with key agencies Xaxis Thailand and Matterkind Thailand. On the supply-side, Thailand-based media owners can now leverage Hivestack’s suite of solutions including the Hivestack Supply-Side Platform (SSP) and Ad Server to unlock the earning potential of their inventory.

Andreas Soupliotis, CEO and co-founder of Hivestack, said that Thailand is a mature DOOH market with an impressive opportunity with premium inventory ready and available and with buyers actively looking to scale through programmatic DOOH. Soupliotis added that it is a key market for the company’s SEA operations and Hivestack looks forward to creating the opportunity for brands to have more targeted and measurable DOOH campaigns as well as securing new revenue growth for key media owners in the market.

John Pradithavanij, managing director of​​ Xaxis Thailand, said, “This is an incredibly exciting time for the DOOH market in Thailand. We look forward to collaborating with partners such as Hivestack among others to leverage their programmatic technology and to offer our clients a way to precisely engage audiences outside of the home across the country. In addition, the opportunity for programmatic DOOH to fall within marketers’ wider ‘omnichannel’ strategies combining online video with DOOH will allow us to drive even more growth.”

Janejira Malanon, associate director, addressable strategy and activation at Matterkind Thailand, commented, “We are thrilled about this new opportunity with Hivestack and look forward to driving new business opportunities for our clients through programmatic DOOH. The advancements brought about by programmatic DOOH technology will invigorate the landscape for OOH advertising in the region and we look forward to working with the leading marketing technology company to enable us to be at the forefront of that development.”

In February, Hivestack has also announced the appointment of Mina Naguib, an ex-Samsung senior director and chief architect, as chief technological officer.