Marketing Featured Southeast Asia

Adrian Miller appointed as chief creative of Ogilvy MY

Kuala Lumpur, Malaysia – Creative network Ogilvy in Malaysia has appointed former chief creative of Ogilvy Indonesia Adrian Miller as the new chief creative in Malaysia, effective 1 January, 2022.

In his previous role at Ogilvy Indonesia, Miller has been instrumental in client growth for the office in addition to mandates from key clients such as Nestlé, Unilever, Mondelēz, BP, and new business wins including Pizza Hut and World Food Programme.

Miller will work closely with Nicolas Courant, chief creative officer at Ogilvy Singapore to ensure both markets work together to capture the many creative opportunities presented by their network clients who operate in both markets. This is part of the overall integrated strategy of Ogilvy, and the importance of their creative leadership positions to scale their services across The Straits.

Nizwani Shahar, chief executive at Ogilvy Malaysia, said, “I’m just thrilled to see Adrian’s return to Malaysia. This is a game-changer for us. It’s not often you see local talent with unrivalled international experience at the helm, and the creative reputation to really set the standard for the market moving forward.”

Speaking about his appointment, Miller commented, “The last three years at Ogilvy Indonesia have been an incredible experience. The growth and transformation we’ve been able to achieve as a team is testament to putting work first. When it comes to my new position in Malaysia, my game plan is the same: win with work. I’m extremely bullish about the creative possibilities. Partnering with Niz to help take Ogilvy Malaysia to the moon is the one and only aim.”

Meanwhile, Ogilvy Indonesia’s creative leadership will be announced in due course. In the interim, Peter Hibberd, executive creative director, together with senior creative directors will lead the charge, as a newly formed creative council mentored by Reed Collins.

B Ramanathan, group chief executive at Ogilvy Indonesia said: “Adrian has been one of the key architects of Ogilvy Indonesia’s transformative growth over the last three years. Big ideas and modern output has fuelled our top client partnerships like Nestlé, Unilever, Mondelēz. He has also been instrumental in many of our new business wins. Of course, we are sad to see him leave. But we are enormously proud to have been part of his Ogilvy journey, and even more grateful for the creative leadership he has put in place with our new creative council.”

Furthermore, Reed Collins, chief creative officer for Asia at Ogilvy, commented, “Adrian is a big reason why our Jakarta office has improved greatly during his tenure. I have no doubt he will bring the same energy and commitment in driving even greater outcomes for our clients in Kuala Lumpur as he returns ‘home’ to Malaysia.”