Australia – Experiential marketing agency George P. Johnson (GPJ) Australia and New Zealand has recently appointed Adrian Goldthorp, former senior creative director of design company Imagination, to be its new executive creative director, effective 6 April 2021.
Goldthorp brings with him over 25 years of local and international experience in creatives. He has worked with top-tier brands, which includes Samsung, Telstra, and Commonwealth Bank, as well as Westpac, and Jaguar Land Rover. Goldthorp has also creatively led noteworthy projects such as Spirit of Anzac Centenary Experience and Samsung Vivid.
The newly created role is expected to move the agency’s momentum as a creative powerhouse in the ANZ region. Goldthorp will be responsible for leading GPJ’s creatives across Australia and New Zealand.
Commenting on his new role, Goldthorp said “I’m excited to join this passionate and high caliber team of creatives, as well as the opportunity to be a part of the agency’s new growth plan.”
Caleb Bush, the senior vice president and managing director of GPJ ANZ, believes that Goldthorp’s passion to craft effective and highly engaging campaigns will help the agency in connecting with people to build positive ongoing relationships.
“As we continue to drive creativity and innovation through all our work, Adrian brings unmatched experience and skills to complement the agency; for us, it’s a natural fit. The pandemic altered the face of the events and experiential industry so as we re-align the agency for continued growth in 2021, strategic hires like Adrian give us the confidence that GPJ will continue to be an industry leader for years to come,” said Bush.