Marketing Featured Southeast Asia

GWI taps Aditi Kohli as senior vice president for APAC to drive regional growth

Singapore — GWI, an audience insights company, announced the appointment of Aditi Kohli as senior vice president for APAC as it plans to further its growth in the region. The company is set to jumpstart its ambitious growth plans after it successfully secured US$180m in Series B funding in February 2022.

Kohli will be based in Singapore and she is tasked to drive the company’s growth, working with enterprise partners to help them gain a deeper understanding of local consumers. The investments are being utilised to further advance GWI’s software-as-a-service platform, as well as hire new talent to support global expansion.

Prior to joining GWI, Kohli was managing director of Foursquare for Asia. Her other ventures include roles in Near, The Walt Disney Company, and MTV Asia.

Speaking about her appointment, Kohli said, “I am honoured to join GWI as we continue to revolutionise insights on digital consumers worldwide through technology. We’re seeking to bolster the APAC team, and looking to hire talented professionals (commercial sales and customer success) with a passion for market intelligence and innovation who can support the rapid expansion of our business.”

Tom Smith, CEO and founder of GWI, said, “We are deeply committed to Asia-Pacific. The size and breadth of the region mean it can be hard for companies to navigate and be able to make proper data-driven decisions. GWI is able to provide them with deep insights and allow them to create the right strategy. When we launched our new office in Singapore we knew that we would need to find the right person to lead this exciting growth opportunity and Aditi is the perfect person for this. Her breadth of experience will be instrumental in growing our presence, talent and customer base. We’re very excited for the future of GWI in APAC.”