Platforms Featured East Asia

Self-service ad buying marketplace Adintime expands to HK

Hong Kong – Adintime, a self-service ad buying marketplace originating from France, has expanded its presence to the Hong Kong market, wherein its platform will be both available in English and Chinese.

The platform’s main purpose is to help companies advertise in Hong Kong through a simplified process of purchasing advertising media space in the city by both local and international advertisers.

All the advertisers have to do is choose the media which they wish to communicate with and fill in a quote request form. The quote request is sent directly to the media or Adintime’s expert media team, who will respond and provide a quote with the rates and specifics of the advertising space in question. With a simple interface, the platform aims to streamline and ease the process of purchasing advertising space.

“Hong Kong’s advertising market and media buying habits are changing very fast. Adintime is the perfect answer to that change and our team here is very excited to start this journey in such a promising market that is Hong Kong”, says Erick Gommeaux, CEO of Adintime.

Adintime was founded in France in 2015 by Gommeaux, previously media director of EFFICIO Group, an international advertising agency.

Adintime’s service has been designed to simplify and optimize the purchase of advertising space on traditional media such as press, OOH posters, TV, display or social networks for all advertisers, and more particularly for those who do not have a media agency.

According to Adintime, the platform benefits advertisers in a way that allows them to have easier access to a wide range of advertising possibilities and benefit from optimized pricing conditions. Meanwhile, the benefit for media companies is that it allows them to acquire new advertisers, hence grow their sales, and to increase exposure to their advertising offers thanks to the referencing on a platform dedicated to media buying.