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Adgcraft nabs Primathon’s communications mandate

New Delhi, India – India’s communications agency Adgcraft has won the communications mandate for Primathon, which will be managed and supervised by its Noida office.

Primathon is a Gurgaon-based company that creates scalable software solutions. It also produces customised software solutions for its customers and can also give full-time contracts to its qualified developers.

As part of the mandate, Adgcraft will be in charge of planning, implementing, and managing Primathon’s strategic and creative solutions. It will also be expanding Primathon’s market reach, facilitating market engagement via print and digital media, managing external communication, and establishing media relations. Moreover, Adgcraft will be helping Primathon to reach out to more people and invite them to adopt their software solutions.

Sagar Patidar, Primathon’s founder and director, shared that they require a fresh approach to enhance their brand’s reach amongst their customers today, and they believe that partnering with Adgcraft will help them achieve that. 

“We are happy to have a leading PR and creative agency such as Adgcraft on board with us to help us drive the right communication strategies, backed by their expertise, insightful industry knowledge, and strong media connections,” said Patidar.

Meanwhile, Abhinay Kumar Singh, Adgcraft’s founder and managing director, said, “Software and technology have become a core part of our lives, and we believe in Primathon’s missions and goals, and we are here to craft their communications through that journey. We are looking forward to this association.”