Singapore – Public relations firm Hill+Knowlton Strategies (H+K) has appointed Adeline Lee, former head of PR and comms and business director at ADK Connect, to step into the newly created role of general manager for Singapore.

In her new role, Lee will be focusing on driving growth and overseeing all aspects of the business operations and talent development. Her appointment will accelerate H+K Asia’s growth trajectory and complement the agency’s regional expansion plans. Lee will be reporting to Justin Then, CEO of H+K Singapore and Lumos H+K Malaysia.

Lee brings over 20 years of consultancy and in-house experience in communications management. Prior to her previous role at ADK Connect, she was the founder and owner of SG Story, a local boutique agency that specialised in audience engagement, content development and path-to-purchase marketing.

Lee shared that as content and storytelling continue to evolve, there is an increasing need for effective, compelling, and authentic communications that build relationships in today’s complex and ever-changing situations. 

“This is truly an exciting time for marketers, and I am looking forward to partnering with our clients to drive marketing outcomes that are aligned to their business goals,” she added.

Meanwhile, Then commented, “Adeline is a passionate leader with a proven track record of building successful teams and businesses. Her entrepreneurial spirit and deep experience in omnichannel campaigns make her a valuable addition as we continue to expand service solutions and offerings in Singapore.”

HS Chung, president of H+K Asia, said, “I am very pleased with Adeline’s decision to join H+K and her clear vision of how we can continue to build on an already exceptional team. Singapore continues to be an integral hub for our network and clients in the Asia market and this appointment bodes well for H+K Singapore’s growth.”