Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams.
In this newly created role, Cutts will oversee MiQ’s commercial operations, including sales and account management teams. His responsibilities include driving market expansion in Southeast Asia and strengthening MiQ’s presence in the regional programmatic advertising sector.
Cutts brings over 20 years of experience in tech, programmatic, media, and digital advertising across the UK and Singapore. He has a strong track record of leading commercial and capabilities teams to drive growth for both startups and large enterprises.
Before joining MiQ, Cutts served as regional director for JAPAC at Oracle Advertising, where he oversaw the go-to-market strategy and regional revenue growth across Southeast Asia, India, ANZ, Thailand, and Japan. His approach focused on data-driven solutions tailored to local markets.
In addition to his role at Oracle, Cutts has held executive positions at Visual DNA and Lonely Planet and contributed to the adtech and martech sectors through his work with the angel-backed venture fund First Party Capital. He also served on the board of IAB Southeast Asia and India.
Commenting on his new role, Cutts said, “I’m absolutely thrilled to be joining the team at MiQ, who are certainly not your average programmatic media partner, having pioneered the industry since 2010.”
He continued, “I was well aware of their reputation for achieving unmatched performance on brand and agency ad campaigns, but what really sets them apart is the tangible commitment to fostering a culture of transparency, trust, and collaboration. I love the fact that the company values are so much more than just statements, and I can’t wait to support the regional team with extending our first-class service to deliver improved outcomes for clients across Southeast Asia.”
Cutts’ appointment takes effect immediately. It follows a period of growth for MiQ, marked by the recent appointment of Erin Koedam as NSW group account director earlier this month.
Jason Scott, APAC CEO at MiQ, explained, “As the programmatic industry continues to evolve at a rapid pace, Addy’s appointment reflects our commitment to attracting the best and brightest minds in the industry. His understanding of the media landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth through Southeast Asia.”
“He brings an established network, strategic insight, and deep passion for innovative solutions. He has a great working knowledge of client needs and adapting to local market nuances, aligning with MiQ’s goal of expanding its technology and solutions in the region to do interesting, exciting business problem-solving solutions for its clients to drive sustainable growth. We’re delighted to welcome him to the team and look forward to the impact he will make in driving our business,” Scott added.