Tag: Ad verification
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
Global ad verification agency IAS has released its first manga series to promote ad verification awareness among Japanese marketers.
Through the partnership Integral Ad Science and dentsu aims to take Total Visibility to advertisers wanting to keep track of their campaigns.
The partnership between Aniview and White Ops comes in relevance with the rise of video content, and advertisers creating video ad content.
Through the acquisition, IAS will be also acquiring Amino Payment's existing adtech solution Total Visibility.
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