Singapore – Gupshup, conversational engagement platform for businesses, has announced its acquisition of Active.Ai, the conversational AI platform used by banks and fintech firms. This comes after Gupshup recently unveils its rebranding

Gupshup said the acquisition is expected to strengthen its customer experience (CX) solutions for banking, financial services and insurance customers. Headquartered in Singapore, Active.Ai serves BFSI customers across 43 countries with a Conversational Banking as a Service (CBaaS) platform that helps clients engage with consumers every month. Active.Ai enables user interactions via voice, video and messaging; manages service requests, and fulfils enquiries with a premium on accuracy.

Active.Ai’s marquee customers include the Royal Credit Union and CommFirst Federal Credit Union in the USA, Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank and HDFC Securities Ltd in India, as well as NTUC Income, NIUM and Tonik Bank in Southeast Asia, among others. The company has also established strong partnerships with AWS, Microsoft, Infosys (Finacle), TCS, Finastra, EY, PwC and Accenture.

Beerud Sheth, co-founder and CEO of Gupshup, said that Active.Ai’s robust CBaaS platform adds more vertical depth to Gupshup’s product stack, giving BFSI customers the tools to create intelligent and frictionless micro conversations with consumers. 

“We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce,” said Sheth.

Meanwhile, Ravi Shankar, co-founder and CEO of Active.Ai, commented, “In the conversational economy, business to consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai’s conversational engagement platform powers leading financial enterprises across 43 countries…we are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”