Indonesia – AnyMind Group has announced an exclusive distribution partnership with ACRO Inc. to expand the reach of its Japanese lifestyle cosmetics brand, THREE, in Indonesia.
Previously available in Indonesia through department stores, THREE faced challenges with stringent import regulations, regulatory approvals, and local distribution networks. The brand now aims to strengthen its presence and tap into the country’s growing beauty market.
Through this partnership, THREE will harness AnyMind Group’s BPaaS solutions to drive data-driven cross-border e-commerce expansion, encompassing technology and operations for import handling, e-commerce management, marketing, and logistics.
AnyMind Group will support THREE’s expansion in Indonesia by providing e-commerce, logistics, and marketing solutions tailored to the local market. The company will manage sales and operations through platforms like Shopee, TikTok Shop, and Tokopedia, using its e-commerce management system, AnyX, for data-driven insights.
For logistics and distribution, AnyMind will handle importation and product fulfilment through its global logistics platform, AnyLogi, and local warehouse network. It will also support customer engagement through its conversational commerce tool, AnyChat, and influencer marketing via AnyTag, with AI-powered live commerce initiatives enabled by AnyLive.
Toshiaki Miyazaki, president of ACRO Inc., said, “We are excited to reintroduce THREE to Indonesian consumers with the support of AnyMind Group. We hope that THREE’s signature fragrances and colours will contribute to enhancing the well-being of many customers.”
Akinori Kubo, managing director of global e-commerce at AnyMind Group, added, “We are thrilled to support THREE’s Indonesian market expansion. By leveraging our technology and local presence, we aim to drive e-commerce success through a data-driven approach and innovative marketing strategies tailored to the region.”