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ACRF taps CX Lavender to upgrade foundation’s digital marketing

Sydney, Australia – The Australian Cancer Research Foundation (ACRF) has appointed creative and technology agency CX Lavender to upgrade its digital marketing endeavors, enabling the not-for-profit organization to put more of its resources into cancer research.

Through the account tender, CX Lavender will manage ACRF’s digital and website activity, and are looking to transform the organization’s digital strategy for the foundation with a focus on improving the donor experience.

In addition, by reworking the digital strategy and approach, ACRF will be able to evaluate all of its digital customer touch-points and optimize communication and engagement with existing and potential donors. CX Lavender will provide digital campaign management, UX and UI design and website development services.

The agency, which was first founded in 1984, provides cancer researchers with the technology, equipment and infrastructure they need to find new and improved ways to prevent, detect and treat cancer. According to ACRF, they wanted to raise the maximum amount of funds by optimizing their digital activity enabling more funding to be directed to pioneering cancer research programs.

Carly du Toit, head of marketing, communications and digital at ACRF, said, “We aim to deliver best in sector digital fundraising. Our partnership with CX Lavender will allow us to put more resources into brilliant research, enabling the foundation to give brilliant minds across Australia what they need to accelerate research outcomes.”

Meanwhile, Clint Bauer, senior partner and head of technology at CX Lavender, commented, “The ACRF has supported and funded vital important cancer research for more than 37 years and we are proud to provide our data, creative and technology expertise to an organization that is committed to a vision of one day reaching a world without cancer.”