Marketing Featured Southeast Asia

Global PR firm Redhill expands to Middle East & Africa

Singapore Redhill, the Singapore-headquartered full-service global communications agency, has expanded its presence in the Middle East and Africa (MEA) with its strategic inclusion in the Abu Dhabi Global Market (ADGM), a renowned international financial center located in Abu Dhabi. 

Redhill’s strategic inclusion in the ADGM expands its access to new commercial prospects in Abu Dhabi and around the region. The presence of the agency at ADGM also enables other ADGM-registered firms, investments, and startups with a co-located partner that specializes in the entire range of communications advice and can drive regional and global expansion.

The addition of Redhill to the ADGM shows the agency’s rapid worldwide growth momentum. In 2021, Redhill established a footprint in South Korea, and throughout 2022, it went a step further with its first acquisition, Hong Kong-based Creative Consulting Group (CCG) – a synergistic move that will help Redhill grow its presence and service offering in Asia. These are in addition to Redhill’s current presences in Australia, Germany, Japan, Malaysia, Sri Lanka, Thailand, the United States, and other countries.

Anit Kurian, managing director of  Middle East & Africa at Redhill, shared that Redhill chose to start in the ADGM because they believe in the value of a strong presence in the UAE’s capital. 

“We now have a launchpad to help our international clients amplify their reach in the MEA region; in turn, our global network enables us to broadcast the stories of and from Abu Dhabi to the world. There is excellent synergy between Redhill and the ADGM, and we are proud to be the first PR agency within its vibrant ecosystem,” Kurian said. 

Dhaher bin Dhaher Al Mheiri, CEO of registration authority at ADMG, commented, “The ADGM’s robust, progressive business-friendly ecosystem has attracted some of the world’s most competitive and aspirational businesses to build their regional headquarters here, and that includes Redhill. Aligning with Abu Dhabi’s broader growth strategy, our vision is to build a globally competitive pool of businesses that can serve not just the MEA region, but also the international market.”

“As an international Financial Centre, we look forward to welcoming more businesses from Asia and beyond who are looking for a steppingstone to the UAE and the wider region,” Al Mheiri adds.

To date, Redhill has worked with various clients in and from the region such as the World Police Summit, Malaysia Digital Economy Corporation, East Ventures and Moglix. The agency has also established a second office in Dubai Media City with plans to double its regional headcount in 2022.