Marketing Featured ANZ

Ex-Special Group Abigail Dawson named as new group comms director for Enero

Australia – Australia-headquartered creative technology company Enero Group has appointed Abigail Dawson, former brand director at creative agency Special Group Australia, to be its new group communications director.

The appointment of Dawson comes after the step down of former communications director Lu Borges, who has been at the helm of BMF’s and the Enero Group’s communications for the past eight years. Borges will now be relocating to the US, where she will take on the role of head of brand and communications for MullenLowe. 

At Special Group, Dawson led the agency’s business development and PR strategy and management. Also most notably, Dawson brings with her an extensive background in journalism where she held multiple senior reporting and content roles at trade publication Mumbrella. 

In her new role, Dawson will be responsible for leading both the internal and external communications and brand marketing for creative agency BMF, digital creative agency Orchard, and Enero Group globally. She will be reporting directly to Steve McArdle, BMF’s CEO, and Wai Kwok, Orchard’s CEO.

Commenting on her appointment, Dawson said “I am absolutely thrilled to be joining the Enero family and working closely with the kind and talented people at BMF, Orchard, and Enero. For 25 years, BMF has been an iconic name in advertising, pushing the boundaries of creativity and delivering some of the most effective work in the world and I can’t wait to contribute to that legacy.”

McArdle commented, “We are over the moon to have Abby join the BMF family. She has fantastic experience building a great agency brand, deep knowledge of the industry, and the natural talent and charisma to help take BMF, Orchard, and the Enero Group to the next level.”

On the other hand, Special Group has announced that its current team lead Tiffany Hunter will be replacing Dawson in leading the agency’s PR in the near term.

“Tiff is a super experienced Team Lead who has worked with Special on and off since we opened the doors. She is wonderful. She knows us and the business inside out. And I have no doubt that you will enjoy working with her,” said Lindsey Evans, partner at Special Group Australia.

Marketing Featured ANZ

Former Mumbrella journalist Abigail Dawson joins Special Group as brand director

Australia – Australian-based independent creative agency, Special Group has appointed Abigail Dawson to the newly created role of brand director

In her new role, Abigail will be responsible for steering the Special Group narrative, overseeing the agency’s business development and PR strategy and management. 

Prior to joining the agency, Dawson spent the last four years as a journalist at the marketing publication Mumbrella, where she held positions including senior content journalist, senior reporter, and advertising and comms reporter. 

Abigail will report to CEO Lindsey Evans. Evans said, “Despite the rollercoaster challenges of COVID -19, we are incredibly fortunate to be in a position to invest in our own brand’s development. We are thrilled to welcome Abigail to the Special Group family. She brings deep industry knowledge and fierce passion and we can’t wait to see that manifest at Special Group.” 

Meanwhile, Dawson shared that the move was part of her plan to fully live out her passion.

“I am incredibly grateful to the team at Mumbrella. The growth and development I have made over the last four years will stay with me forever, but now feels like the right time to follow my passion for advertising and explore new opportunities,” said Dawson.