India – Dentsu Creative India has named Abhijat Bharadwaj as chief creative officer (CCO) of Dentsu Creative Isobar in a strategic move to strengthen the company’s creative vision. 

Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency’s creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar’s creative prowess and unique talent pool, which have been developed over the years through collaboration with many renowned Indian and international companies. 

Bharadwaj has over 17 years of expertise in advertising, having directed campaigns for companies including Mercedes-Benz, Godrej, AM/NS, Star Sports, and Swiggy. His campaigns include “Netflix for All,” Bhuvan Bam’s Pizza Hut campaign, and the Indian Super League’s “Yeh Diwali Football Wali” campaign.

Bharadwaj was the creator behind the “Teen Ka Dream” Adidas World Cup advertisement. His career has included crucial positions at leading agencies such as Leo Burnett, McCann, and Creativeland Asia. He also led Star Sports’ premium sports vertical, where he played a key role in promoting football, tennis, and Formula One in India. Abhijat, known for his unwavering pursuit of creative brilliance, mixes strategic thought with boundless excitement in his current position.

Dentsu Creative Isobar’s dedication to developing remarkable brand experiences rooted in creativity in the modern, multi-platform, digital-first world is further demonstrated by the appointment of Bharadwaj. His direction will be crucial in establishing new standards for creativity, encouraging an innovative culture, and developing a vibrant group of up-and-coming creatives. 

Sahil Shah said, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.” 

Speaking about the appointment, Amit Wadhwa said, “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.” 

Lastly, Bharadwaj said, “Joining an iconic global brand like dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.”