Marketing Featured Southeast Asia

China-based online educ platform 51Talk names first-ever celebrity ambassador Maine Mendoza

Manila, Philippines – As the company maintains its growth momentum for its financial results of the first quarter this year, China-based online education platform 51Talk has tapped the talents of top Philippine celebrity Maine Mendoza as its first-ever celebrity brand ambassador in the country

Mendoza has been a well-known television personality in the Philippines, most notably for her appearance as ‘Yaya Dub’ in the variety and public service segment ‘Juan For All, All For Juan’ of popular noontime show ‘Eat Bulaga’, which aired on GMA Network. She has been recognized as the most tweeted Filipino celebrity in the world in 2017, and enjoys wide influence on the internet, earning her title as the ‘Social Media Queen’.

“51Talk has the best training systems so whether you’ll be teaching full time or part time, you will be ready to hold classes in the comforts of your home in no time,” the 26-year-old actress said.

Announced last 12 May Mendoza’s 51Talk ambassadorship has become a trending topic among Filipino netizens, with the hashtag #MaineFor51Talk trending on Twitter, reaching more than 30,000 tweets in the Philippines.

“Maine Mendoza is a well-known Filipino actress and social media influencer. Her appointment can further strengthen our brand recognition in the country. I look forward to continuing to execute our mission to deliver long term benefits to all stakeholders,” said Jack Jiajia Huang, founder, chairman and CEO at 51Talk.

Mendoza’s stint comes as 51Talk celebrates its 10th anniversary this year. 

At the annual strategic meeting held in Beijing last March, 51Talk announced plans to build a comprehensive yet tailor-made English education system, while committing to empowering its learners with qualified teaching resources and teachers.

In addition to the platform’s fiscal success, 51Talk has also achieved national-level recognition for its efforts over the past years in promoting Sino-Philippine people-to-people exchanges.

“Remarkably, our net revenues from K12 one-on-one mass market offering grew 36.0 percent compared to first quarter last year,” Huang said, adding that the performance was mainly driven by an increase in the number of active students.

To date, the number of active students reached 393,000, which is a 37 percent increase compared to the same period in 2020.