Australia – 3Forward, a media intelligence and activation company, has been appointed by the Australian Institute of Company Directors (AICD) to manage its media planning and buying.  

Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms. These include direct advertising, programmatic advertising, social media platforms, and search engine marketing.

The independent Sydney-based company will now be assigned to manage media buying campaigns for the AICD brand, succeeding the former incumbent, Havas. This includes their main educational endeavours, such as their programs and courses, and also their initiatives to boost affiliation.

Jo Beat, head of marketing and online product at AICD, said, “3Forward demonstrated strong strategic and design thinking, combined with a deep understanding of our brand. We wanted an agency with specialist skills in digital advertising, adtech and data analytics and 3Forward has a proven track record in marketing-led digital transformation. Having worked with them for a number of years, we look forward to expanding our relationship with the team as the AICD continues to drive membership and advocate for best practice governance.”

Meanwhile, 3Forward’s managing director Matea Adamec, commented, “We have a rich association with AICD having consulted with them on a number of tech related projects. The expansion into media strategy, planning and buying, recognises our data-led approach, transparency and access to embedded technologists who work alongside our media team to efficiently and rapidly react to the ongoing challenges faced by marketers today.”

With a substantial membership base of 50,000 professionals, involving corporate directors and senior leaders from an array of sectors, including business, government, and non-profit organisations, the AICD is one of the largest director membership organisations in the world.