Kuala Lumpur, Malaysia – Global beauty retail brand SEPHORA has officially launched its latest ‘Unwrap Their Beautiful’ holiday season campaign, which featured a 3D interactive showcase on the capital city’s largest 3D screens.

SEPHORA’s ‘Unwrap Their Beautiful’ campaign invites visitors to a virtual journey of discovering their beauty power and sharing their holiday cheer, regardless of age, gender, or background, for this season of gifting.

The campaign features a 3D synchronised interactive show that turns spectators into participants by giving them the chance to dedicate their holiday wishes to their nearest and dearest on the large screen. By scanning a QR code, participants can connect with the 3D interactive screen to send or schedule their wishes in advance.

With the aim of creating a unique holiday experience, SEPHORA’s interactive screen can transform the experience into holiday cheer by fostering connections and sharing moments of love and appreciation.

The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily from December 1st, 2023, to January 1st, 2024.

Also part of the campaign that promotes beauty and technology, customers at SEPHORA’s Fahrenheit88 store can discover surprises hidden within its holiday displays.

Valerie Foong, general manager at Sephora Malaysia, said, “There are QR codes consumers can scan that will lead them to an interactive game. As they follow the virtual ribbon, consumers have a chance to not only collect virtual gifts but also turn virtual into reality with tangible gifts by approaching any Beauty Advisors in-store.”

Kuala Lumpur, Malaysia – Malaysian shopping mall Pavilion Kuala Lumpur has unveiled its new attraction for the Chinese New Year, a 3D show depicting a ‘Golden Bull’ charging towards Pavilion KL.

The show depicts a ‘Golden Bull’ charging towards the mall, as it ‘breaks’ the glass with the words “Together Against COVID-19,” and graphics showing greetings for the Chinese New Year.

The 3D show is best viewed from Pavilion KL’s Crystal Fountain and is aired until March 2021. The Pavilion Elite LED Screen measuring 60.8m in width and 21.5m in height, with an impressive total size of 1,310 sqm, is a venue in showcasing this groundbreaking 3D show and technology. 

https://youtu.be/llFkwcAlFSk

This 3D Golden Bull show on the Pavilion Elite LED screen presents yet another first in Malaysia showcase by Pavilion KL for this Chinese New Year’s‘ Blessings of Prosperity’ celebrations. The other first in Malaysia record is the ‘Biggest Golden Bull’ in the mall’s Centre Court, measuring 15ft in height and 16ft in width.

MARKETECH APAC has already reached out to Pavilion KL for further comments on the 3D show installment.