Singapore – Australian business planning company 24HR Business Plan (24HRBP) has announced the opening of a new office in Singapore as part of its long-term growth strategy. The company’s desire to strengthen its position and broaden its footprint in the APAC region is reflected in this strategic move.

Additionally, Tobias Wilson, Michel Goedegebuure, and James Layard have joined the Singaporean team of 24HRBP as senior advisors. These people will be contributing knowledge to the consultancy as they have each held CEO positions in the shipping, technology, and consulting sectors. Wilson in particular will take up the leadership position for the company in Singapore, ensuring its expansion and success in the region.

Andrew Baxter, founder of 24HRBP, said, “Globally, the pandemic made it abundantly clear to business leaders that future success will only come to those who build resilience while planning for growth,” 

He added, “Despite prevailing uncertainty and economic headwinds, many Singaporean businesses recognise the need to deepen their in-market presence, and explore overseas opportunities. 24HRBP helps leaders refocus and make strategic decisions. In the aftermath of the pandemic, its simple yet effective approach will get Singaporean leaders back on track, and help them build momentum to achieve significant growth.” 

The 24HRBP technique manages the procedure into four intense, six-hour workshops, allowing leadership teams to work inside a framework, improve their thinking, and create a business plan that includes specific, doable strategies for strategic expansion. 

Baxter also explained,”Ninety-nine per cent of Singapore’s enterprise landscape is made up of SMEs; Singapore is a safe business hub and a springboard into the region so is a natural choice for our first international market launch. Singapore is just the start of our Asian expansion and I am delighted to welcome Tobias to lead the team in this burgeoning market.” James Layard has experience in planning and managing large-scale business transformation and turnaround initiatives, as well as launching and expanding new firms. He has lived in Asia Pacific for the last 25 years and has knowledge of the consumer, manufacturing, 3PL, telco, and retail sectors. He presently serves as CEO of the Geronimo PE business in Singapore.

Sydney, Australia – Business growth consultancy 24HR Business Plan has launched its new product offering, called the 24HR Marketing Plan, to further drive client growth opportunities primarily for small to medium size business enterprises or larger companies with small marketing teams.

The new 24HRMP builds on the successful principles of the 24HR Business Plan and will help organisations bridge the gap between business and marketing strategies. The program will let businesses have access to experts with high-level CMO credentials and a raft of international and local marketing experience. 

Over a total of 24 hours, the program combines several collaborative workshops and strategic development focused on marketing’s core 4Ps to deliver a winning marketing strategy and execution plan.

Jarther Taylor will lead 24HR Marketing Plan and will be joined by renowned global marketing leaders David Rebetzke and Bronwyn Powell for the Senior Advisory team. The three bring a combined experience of more than 60 years leading long-term marketing growth strategies across local and global brands to the program. 

According to Andrew Baxter, founder and senior advisor at 24HR Business Plan, the new offering will enable companies to access highly experienced CMOs to lead their marketing planning process. He also added that the offering will equip companies with the ability to find market opportunities for their businesses and create a marketing strategy and actionable plan for growth and sales success.

“24HRMP is a working model based on the successes of 24HR Business Plan and works in partnership with clients to deliver brand and marketing-led growth strategies and most importantly a clear route to implement the plan,” said Baxter.

Meanwhile, Taylor shared his excitement over the launch. “I am excited to bring the proposition to market and have the opportunity to create something terrific and grow with it. And the best part of this opportunity is we bring the incredible skills and capabilities of our Senior Advisory team and make them accessible to our clients,” he said.

Linda Apostolidis, managing director at NewyTechPeople, also commented, “We have grown incredibly quickly over 2 years and our brand has grown organically. Everything was in our head and we executed on the fly. Having external advice to help build an overarching marketing strategy and roadmap, that we can execute on, works well for the size of our business.” 

Baxter concluded, “Collectively, the team’s deep local and global knowledge and hands-on marketing experience, has created a dream team to take this product to market. I can’t wait to watch the team bring 24HR Marketing Plan to life, and influence the way clients create marketing plans to drive business growth.”

24HR Business Plan is a consulting firm based in Sydney, Australia, which is focused on organisational development and insight-led management.