Bangkok, Thailand – Famous American fast-food brand Shake Shack will be opening 15 branches in Thailand by 2032, targeting the first flagship to open in Bangkok in 2023. The opening comes on the back of the expanded partnership with licensee Maxim’s Caterers Limited.
According to Shake Shack, in keeping with Shake Shack’s fine dining heritage and commitment to thoughtful ingredient sourcing, quality, and hospitality, the menu will feature ShackBurger®, Chicken Shack and Chicken Bites, crinkle-cut fries, ShackMeister beer, Shack Red and Shack White wine, Shack-made lemonade and freshly spun frozen custard ice cream.
Aligned with its mission to ‘Stand for Something Good’, Shake Shack will also partner with local producers, purveyors and artists to reflect and support the Thailand community.
Michael Kark, chief global licensing officer of Shake Shack, said that Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions, and they can’t wait to serve Thailand their first ShackBurgers soon.
“Our partner, Maxim’s, has set the bar high and we are thrilled to continue our partnership with them and bring our mutual commitment to quality ingredients and hospitality to our Thai guests,” Kark said.
Michael Wu, chairman & managing director of Maxim’s Caterers Ltd., commented, “We have been humbled by Shake Shack’s fans in Asia as well as the warm reception of Maxim’s in Thailand.”
Wu added, “Maxim’s and Shake Shack have built a trusted partnership and we are excited to carry the relationship forward to Thailand.”