Marketing Featured Southeast Asia

Lazada SG marks 10th year with first-class plane tickets giveaway

Singapore – As part of Lazada’s 10th birthday celebration, the e-commerce platform wants to thank its shoppers by giving away 10 Singapore Airlines First Class return plane tickets for Singapore consumers. The lucky winners of these tickets will be able to fly to any destination in the world that’s part of the Singapore Airlines network.

The prizes will culminate in a mega sale on 27 March, where shoppers can expect a celebration filled with new and exclusive launches, games and activities, on top of amazing deals and discounts.

Lazada said that beginning on 16 March, shoppers can collect ‘golden tickets’, up to a total of 27, which increase the chances of winning. These tickets can be earned through completing tasks within the Lazada app, including playing the Lazzie Star game daily, achieving level milestones within the game, and inviting new Lazada customers to play Lazzie Star. The final step is to make a purchase on Lazada’s Epic Birthday on 27 March to qualify for the lucky draw.

Wee Lee Loh, Lazada’s CEO for Singapore, shared that they have seen the evolution of e-commerce and its impact in becoming the new frontier for businesses, especially in the last few years where they’ve seen brands and shoppers embrace their unique features, from live streaming to digital vouchers, brand exclusives and their online-first approach to retail. 

“We would not be here without the strong support and confidence from our partners, sellers and shoppers, and this birthday celebration is to acknowledge all who have contributed to the success of Lazada. I hope that everyone can join us in the exciting plans we have in making this an epic celebration to remember,” said Loh.

Moreover, Lazada Singapore will be hosting a first-ever 10-hour non-stop live stream countdown for its birthday sale, which will start on 26 March at 2:00 pm. During the live stream, which will be headlined by popular local artists like Royce Lee and Joakim Gomez, shoppers can collect shopping vouchers, win prizes and interact with celebrities and Lazada’s Birthday Ambassadors. The marathon live stream will end with Lazada’s chief discount officer, Royce Lee, giving a sneak peek at the deals that will go live at the stroke of midnight.

The marketing campaign for Lazada’s Epic 10th Birthday has already begun and will be amplified across online and offline platforms such as TV, radio, digital ads, OOH, social media platforms, and activations, amongst others.