SPEAKER'S PROFILE
Laurent is currently leading the eCommerce business and digital initiatives for Lacoste fashion brand within APAC region, where he is driving the brand strategy to more localization and better understanding of the fragmented landscape of Asian customers.
Prior to Lacoste, Laurent has been navigating through both China and APAC consumer digital ecosystem, defining western brand strategy to become more relevant in those markets, both within L’Oréal Group and as a consultant for Luxury brands.
Fully convinced that APAC is leading the new trends of eCommerce, he is also helping MNC to anticipate the future of what digital can bring to consumers and to brands within Western markets.