SPEAKER'S PROFILE
Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.
Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.
Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.
Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.