SPEAKER'S PROFILE

Caitlin Nguyen

Head of Digital and Customer Engagement, Established Pharmaceuticals

Ms. Caitlin Nguyen is an expert in growth marketing with over 25 years of experience in APAC, Europe, and the United States. She specializes in digital business transformation in developed and emerging markets. She is highly skilled in developing and delivering key organizational transformation capabilities, including digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has led digital and marketing transformation for consumer-driven brands at Abbott, Philips, Sanofi, Fonterra, Unilever, Heineken, Coca-Cola, among others.

Currently leading digital and customer engagement at Abbott, Caitlin is also an advisor for Martech, educational, and youth development organisations in APAC.