Recent Articles
![[Report] China claims 5 spots in world's top 10 real estate brands](https://marketech-apac.com/wp-content/uploads/2026/07/Report-China-claims-5-spots-in-worlds-top-10-real-estate-brands.jpg)
China – China continues to dominate the global real estate brand landscape, accounting for five of the world’s 10 most valuable real estate brands despite a 29% drop in the combined value of its property brands, according to the latest report from Brand Finance. The Brand Finance Real Estate 25...
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
![[Creative Work] Henkel’s got2b turns hair colour into a summer cooling solution](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Henkels-got2b-turns-hair-colour-into-a-summer-cooling-solution-.jpg)
Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan
Tokyo, Japan – Henkel Japan’s hair colour brand got2b has teamed up with I&S BBDO Japan to launch “COOL COLOR,” a campaign that repositions hair colouring as a practical way to stay cooler during Japan’s increasingly extreme summers. The campaign comes as Japan experiences...
India — Flipkart is bringing internet culture into its latest marketing campaign by turning viral buffalo Don into the face of its annual GOAT Sale, using humour and a real-life internet sensation to build excitement around its biggest shopping event. Created by Talented, the campaign introduces Don,...
![[Appointment] Laqshya Media Group](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Laqshya-Media-Group.jpg)
Mumbai, India – Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, strengthening its leadership team as the company looks to enhance strategic media planning and buying capabilities across India. Based at the company’s Mumbai...
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
Mumbai, India — Omnicom Media India has partnered with JioStar and Whisper World to launch a unified In Content Ads (ICA) programme, enabling brands to deliver scene-matched advertising across linear television, OTT, and connected TV (CTV) through a single planning and execution framework. The partnership...
Singapore – Monks, the digital operating brand of S4Capital, has appointed Scott McBride as Managing Director for Southeast Asia, effective immediately. McBride brings more than 25 years of experience across Europe, Asia Pacific, and North America, having held senior leadership roles spanning agencies,...
